Self-Driving Cars Will Fuel CRM Data Revolution

Did you ever think companies and government bodies would be interested in knowing your whereabouts and driving habits? Vehicles with autonomous safety functions are now heralding a new era of customer relationship management data for automakers. While much work remains to transform self-driving cars into reality, you might be interested to know what’s at stake in the budding industry.

How to Find the Right CDP: Expert Interview

Consumer data is now the undisputed linchpin of digital marketing, with experts declaring it the “new currency” among businesses. From personalisation to consumer targeting to improving campaign reach and engagement, consumer data is fast evolving into the foundation of the most effective marketing efforts.

But…there is a problem: Many, if not most, marketers struggle to make use of the data tsunami. There’s simply too much, while traditionally disparate data silos across a company complicate its attempts to unify the various datasets.

Enter customer data platforms (CDPs). This technology, as VitalBriefing Chief Operating Officer Pierre-Yves Lanneau writes, is “fast becoming [a] key brick in any robust stack.” These systems manage the data of a company’s customers and produce actionable insights for marketers.

As the CDP sector continues its rise, many marketing teams are looking into integrating such tools. They just don’t know where to start.

VitalBriefing’s Ethan Schrieberg interviewed Derek Slager, co-founder and CTO at Amperity, a Seattle-based customer data management company that recently attracted $50 million in investment, for insights on finding the right customer data platform for your specific needs.

Discover the interview on Toolbox.com.

The Rise of Cloud Services: Infographic

We’ve known for years that cloud computing would eventually rock the business world — and that time has come. The value of cloud services is growing fast as organisations across industries increasingly adopt the public cloud as an affordable platform for enterprise applications as well as for developing and deploying customer-facing solutions. It’s just the beginning: By 2022, it’s projected, 90% of organisations will be there. Based on available data, the sector is consolidating: Major players are boosting their market share, eliminating the various kinks and migrating to the cloud.

Not your grandfather’s Space Race

In just a handful of years, space has become a key business focus for companies and governments alike.

The quadruple play of reusable rockets, new satellite technologies, 3-D manufacturing and the advent of asteroid mining capabilities promise to usher in a new era of space exploitation.

Buoyed by headlines like “Space mining will produce the world’s first trillionaire,” the sector is drawing investors around the world, powering a steady increase in funding: Since 2009, $15 billion has been funnelled into the space industry – one-quarter last year alone from private investment in more than 112 commercial space company deals.

No longer is the sector reserved for the countries with the most developed space technologies and capabilities. As competition accelerates, both Luxembourg and Australia have launched their own space agencies this year, while governments across the globe have been spending significantly on various space-related programs, projects and missions.

Demand for satellites, especially, is the current major focus. As the infographic below shows, the global satellite industry more than doubled from 2007 to 2016, growth expected to continue and increase over the coming decade. Cheaper, smaller and more sophisticated satellites easier to launch into orbit – known as nanosatellites and CubeSats – are the principal investment drivers. However, it won’t be long until advances in relevant technologies shift the focus to the next great frontier: space mining.

Luxembourg and space

Luxembourg is no stranger to the space industry, which already generates €2 billion a year, accounting for nearly 2% of the national GDP. Yet, the Grand Duchy has directed significant funds and resources to cement the country’s foothold, most recently inaugurating the Luxembourg Space Agency to encourage space-based industries – and creating a €100 million fund to invest in space technology start-ups.

As the contribution of space companies to Luxembourg’s economy evolves and grows, the government will continue to foster collaboration among key industry players, offering a legal, regulatory and business environment for activities including exploration and mining of space resources.

In fact, Luxembourg already is a recognised global leader in developing space mining, with an established regulatory structure that benefits companies in the sector, and $223 million of its national space budget earmarked for early-stage funding and grants.

With its space agency and ever-more-sophisticated infrastructure, the country is on track to become the world’s foremost space mining capital – not bad for a small, landlocked country successfully diversifying its economy for the future.