Thought Leadership Packages
Improve your brand visibility and strengthen your sector position with thought leadership to impress and engage clients and prospects
VitalBriefing’s Thought Leadership Packages end the pain of producing high-value thought leadership content. Our subject-expert journalists focus on the exact needs and interests of your audience, delivering ready-to-publish (and promote) articles/blogs, market briefings, graphics and press releases in your voice and tone – with your branding – targeting any phase of the customer journey.
- Engage your target audience
- Display your market leadership
- Collect first-party data from professionals with intent and real interest in your sector
Example Packages
Each is flexible and customised to your needs and budget. The number, frequency and deliverables are tailored to fit your business goals and priorities.
Silver
Set up
Content strategy consultation, workflow, editorial calendar, platform onboarding
Briefings
Quarterly market intelligence briefings
Articles
Six 1,000-word articles, including accompanying promotional social media posts
Press releases
Three one-page press releases
Gold
Set up
Content strategy consultation, workflow, editorial calendar, platform onboarding
Briefings
Eight market intelligence briefings
Articles
Nine 1,000-word articles, including accompanying promotional social media posts
Press releases
Five one-page press releases
Graphics
- Five social media-optimised ‘monographics’ to accompany articles
- One standalone infographic, including accompanying promotional social media posts
Platinum
Set up
Content strategy consultation, workflow, editorial calendar, platform onboarding
Briefings
Monthly market intelligence briefings
Articles
Twelve 1,000-word articles, including accompanying promotional social media posts
Press releases
Six one-page press releases
Graphics
- Ten social media-optimised ‘monographics’ to accompany articles
- Three standalone infographics, including accompanying promotional social media posts
Why You Need It
Become a source of high-value insights with content you can be proud of
Positioning as a leader in your space is crucial. Clients and prospects need to know that you understand their competition and are on top of their markets. The right content powerfully showcases your expertise while building and maintaining strong relationships with your stakeholders.
Creating unique, high-value content requires time and resources. Engaging your audiences effectively demands a steady and sustained output of relevant, compelling and timely stories. VitalBriefing’s editors and journalists can help.
Content Deliverables
You decide which types of content, and how many of each, you want in your package.
Articles, blogs and press releases
Written and edited by subject-expert journalists, the output is designed exclusively for you. It’s your content, reflecting your insights and leadership, crafted in your voice and carrying your byline and brand. Each piece is SEO-friendly, targets relevant keywords and can include accompanying promotional social media posts for any platform.
Market Intelligence Briefings
Provide your clients and prospects with powerful market intelligence and reap the benefits: trust and credibility. Show them you ‘walk their walk and talk their talk’ by sharing your industry or sector expertise via concise summaries of the latest relevant, must-have news and critical developments culled from the best, most reliable sources. Briefings are targeted at decision makers, covering the specific issues that drive their strategy and operations — a proved method of gathering first-party data from professionals with intent, and for converting leads and cross-selling/upselling clients.
Graphics
Pick from two approaches (or take both):
- Monographics that accompany articles and blogs: These smaller infographics are featured in-line with an article, offering an eye-catching visual companion. Optimised for sharing on social media, newsletters and other external communications, they help promote the content and improve engagement.
- Infographics that stand alone: Crafted for sharing on social media and in other external communications, these engaging pieces offer another format for storytelling — and can be ‘sliced and diced’ into smaller graphics that can be shared and reused elsewhere.
Inquire About Pricing
Please fill out the form below with as much detail as possible. We will respond by proposing a bespoke package and cost estimate.
