The digital world has become ever more content focused. Companies across every industry are realising that producing original content — from blogs to articles to videos to social media posts — not only helps their marketing efforts, but also provides clients and prospects with what they want most: easy-to-consume, engaging stories and information.
Consider this: 90% of all marketers now use content marketing. As a result of the growing consumer demand for insightful, high-value content, experts forecast the entire industry will more than double from less than $200 billion in 2016 to $500 billion in 2021.
For more on a rapidly expanding marketing sector, read this article prepared by VitalBriefing for its client, Ziff Davis: Content Marketing Comes Into Its Own