Case Study: Goodyear

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VitalBriefing's key assets are a great team and reliable service that assure product quality, flexibility and strong customer focus.
Pierre-François Bois, Global Program Manager – Complexity Optimization, Goodyear Tire & Rubber Company

About Goodyear

Starting in 1898, the Goodyear Tire & Rubber Company has gone from 13 employees to more than 62,000, with annual sales figures exceeding $15 billion. Goodyear is now one of the world’s leading tire companies, with operations in most regions of the world. They develop, manufacture, market and distribute tires for most applications. Goodyear manufactures its products in 46 facilities in 21 countries, and has two Innovation Centres in Akron, Ohio, and Colmar-Berg, Luxembourg, where it strives to develop next-generation, state-of-the-art products and services.

The Challenge

To stay current on the many key industry trends, threats and opportunities affecting it, a global company like Goodyear must monitor massive amounts of news and media. Processing and collecting all the relevant inputs, however, was extremely time consuming. Consequently, too many resources were being wasted on collating and qualifying all the important information available instead of actual data analysis.

The Solution

Goodyear turned to VitalBriefing to perform daily targeted monitoring, vetting and tagging. The flexibility in search topics offered by VB, including a steady eye on Goodyear’s competitors, industry technology and trends, coupled with the breadth of sources tracked and covered — literally in all languages from around the world — provides a product and solution that allows Goodyear to import and consume all the pertinent information so its staff can concentrate on the company’s analytical needs.

It also was essential that the product be delivered directly into Goodyear’s knowledge management database. So VitalBriefing developed a custom data format tailored to the client’s exact specifications.

Benefits and Results

The most significant ROI to Goodyear? Time and insights. Trusting VitalBriefing to track and deliver the must-have information in clear, concise and actionable summaries means key staff are now free to focus on what it all means rather than spending their time collecting, sifting, qualifying and inputting information. The payoff is the company can draw actionable data insights from VitalBriefing’s work without suffering information overload. The regular and consistent monitoring has also enabled time-based analysis, meaning that Goodyear can document business-critical trends in real-time.

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