“VitalBriefing seemlessly delivers media monitoring that’s exactly what our staff and stakeholders are looking for: relevant, timely and informative. Their ability to deliver and distil the right information for financial professionals is impressive.”
– Nicholas Nesson, Group Head of Corporate Communications, Quintet
Operating in 50 cities spanning Europe, Quintet is a private bank that combines a local presence with truly global insight, focussing on what matters most to its clients. Founded in 1949, headquartered in Luxembourg and operating under the supervision of the European Central Bank, Quintet serves wealthy individuals and their families, as well as a broad range of institutional and professional clients, including family offices, foundations and external asset managers. The bank uses its boutique size as a strength, priding itself on being small enough to really get to know the individuals and families it serves, yet big enough to give them easy access to the best the world of finance has to offer.
Seeking to monitor global media coverage across a wide range of topics of importance to the wealth management industry, Quintet needed a product that could filter and distil the must-have information. Too much time was being spent sifting through myriad information inputs to find the most relevant news, updates and developments impacting the bank. Quintet realised that although they had no problem selecting the most relevant media coverage related to the firm in-house, they were better off finding an outsource to track the many broad topics important to the bank’s leadership. Finding a solution was key, ideally one that would provide all that high-value information via a single source.
Quintet now receives daily valuable industry insights seamlessly every single morning before the start of the business day. The clear, concise summaries ensure that all senior staff, from the group CEO to his direct reports, are working from “the same page” of awareness and understanding of the news and developments critical to their decision-making.
ROI, Benefits and Results
VitalBriefing’s daily update is highly valued at the bank. Moreover, unlike the other similar services Quintet uses, VitalBriefing applies human intelligence in its product. That human touch – the expert journalists that do the work – offers a level of media, competitor and industry monitoring unrivalled by VitalBriefing’s competitors.