In 2011, David Schrieberg, a Pulitzer and George Polk prizewinning journalist, digital media executive and entrepreneur, noted that executives and their staffs were drowning in a tsunami of information — wasting valuable time sifting through endless digital and print sources and getting lost in repetitive stories and updates, many of them unreliable, irrelevant or dated, and polluted by sales pitches.

When they needed to follow a specific subject, their answer was Google search and its hundreds of thousands of unsorted, automatically-generated results. More frustration. More wasted time.

David then discovered that the industry’s customers – private and professional alike – were suffering the same frustration, resenting their financial advisors, bankers and service providers for offering low-quality or no information to guide important business and personal decisions. This, at a time when their trust in the industry had plummeted.

David’s idea: Create a platform and process to provide essential, relevant, reliable and timely answers. Content that can be trusted, prepared by experts. Backed by personalized attention and an unwavering focus on each customer’s needs.

He took the idea to Gerry Campbell, a leading search expert, former president and global head of Thomson Reuters Search & Content Technologies. Gerry not only endorsed the concept, he offered to co-found the company.

In creating VitalBriefing, David and Gerry brought decades of respective expertise and experience, fusing innovative search technology with journalistic principles and production values – and a laser-focus on customer needs.

Assembling a top-flight team in Europe and the U.S., they vetted and brought on board financial and business journalists around the world adept at efficiently filtering and curating information.

Via VitalBriefing’s own search-and-publishing platform,they produce customized content, digitally delivered to any device in any format, personalized for customers who look to VitalBriefing to distil for them the best, most reliable, timely and impartial sources.

Financial professionals and institutions around the world rely on VitalBriefing and its products to stay ahead of the wave – and to ensure their own customers are getting top-quality information that reinforces their value,thought leadership and transparency.

At the same time, the Luxembourg-based company has received plaudits at home and customers globally, selected to receive financial backing from the Luxembourg Economy Ministry, and support from Luxinnovation, the National Agency for the Promotion of Innovation and Research, a public-private partnership. In addition, VitalBriefing has been praised by the Luxembourg Chamber of Commerce as a “showcase startup.”